The consideration of how hard for main manufacture with poor capability to control supplier with strong capability, and leading to the first flight of new aircraft delay. Discussing the collaborative equilibrium strategy of airline on the "main manufacturer-suppliers" model. Focusing on the characteristics of the main manufacture of aircraft with short developing time in China and poor core technical capability of subsystem, but cooperating with the supplier can mostly solve the problem of production, with the result that the supplier's attitude of cooperation will influence the quality and efficiency. In the consideration of the incentive effect of profit distribution and order quantity, and the induction to supplier of incomplete information in the main manufacture's core technical capability, using Cobb-Douglas production function to show the profit of supplier and main manufacture, which leads to the collaborative game model under incomplete information between the main manufacture and supplier.Discussing the equilibrium strategies and existence conditions, making the comparison of them and finding the strategy which makes higher profit. Results show that the profit distribution coefficient and order quantity will influence collaborative strategies, and and main manufacturer uses pooling strategy is strictly better than separating strategy. With the case analysis,we get the optimum strategy of small batch with high profit distribution coefficient and large batch with low coefficient. This paper reveals the suppliers' collaborative attitude motivation issue from the perspectives of main manufacture collaborative strategies, and it has an important guiding significance for the long-term strategic cooperation between the main manufacture and supplier of airliner.
YI Kai-kai, ZHU Jian-jun, ZHANG Ming, WANG He-hua
. Analysis on the Main Manufacture-Supplier Cooperative Strategies of Airliner Based on Dynamic Games of Incomplete Information[J]. Chinese Journal of Management Science, 2017
, 25(5)
: 125
-134
.
DOI: 10.16381/j.cnki.issn1003-207x.2017.05.015
[1] Kamal M M, Irani Z. Analysing supply chain integration through a systematic literat-ure review:a normative perspective[J]. Supply Chain Management, 2014, 19(5/6):523-557.
[2] Soosay C A, Hyland P. A decade of supply chain collaboration and directions for future research[J]. Supply Chain Management, 2015, 20(6):648-663.
[3] Fawcett S E, Fawcett A M, Watson B J, et al. Peeking inside the black box:Toward an understanding of supply chain collaboration dynamics[J]. Journal of Supply Chain Management, 2012, 48(1):44-72.
[4] Ding Huiping, Zhao Qilan, An Zhirong, et al. Collaborative mechanism of a sustainable supply chain with environmental constraints and carbon caps[J]. International Journal of Production Economics, 2016,(11):191-207.
[5] Luo C, Mallick D N, Schroeder R G. Collaborative product development:Exploring the role of internal coordina-tion capability in supplier involve-ment[J]. European Journal of Innovation Management, 2010, 13(13):244-266.
[6] Chen D Q, Preston D S, Xia Weidong. Enhancing hospital supply chain performance:A relational view and empirical test[J]. Journal of Operations Management, 2013, 31(6):391-407.
[7] Qu Wenguang, Yang Zhiyong. The effect of uncertainty avoidance and social trust on supply chain collaboration[J]. Journal of Business Research, 2015, 68(5):911-918.
[8] Ozer O, Zheng Yanchong,Chen K Y. Trust in forecast information sharing[J]. Management Scien-ce, 2011, 57(6):1111-1137.
[9] Im G, Rai A. Knowledge sharing ambidexterity in long-term interorganizational relationships[J]. Management Science, 2008, 54(7):1281-1296.
[10] 吴江华,翟昕. 信息共享对供应链合作广告影响的博弈分析[J]. 中国管理科学,2012,20(5):98-105.
[11] 胡本勇,彭其渊. 基于广告-研发的供应链合作博弈分析[J]. 管理科学学报,2008,11(2):61-70.
[12] 黄敏镁. 基于演化博弈的供应链协同产品开发合作机制研究[J]. 中国管理科学,2010,18(6):155-162.
[13] 徐辉,侯建明. 需求不确定条件下的制造商订单分配模型[J]. 中国管理科学,2016,24(3):80-88.
[14] Song M, Benedetto C A D. Supplier's involvement and success of radical new product development in new ventures[J]. Journal of Operations Management. 2008, 26(1):1-22.
[15] 程永波,陈洪转,何利芳,等. 复杂装备主制造商-供应商主从合作激励协调Stackelberg模型[J]. 中国管理科学,2016, 24(1):91-96.
[16] 陈洪转,方志耕,刘思峰,等. 复杂产品主制造商-供应商协同合作最优成本分担激励研究[J]. 中国管理科学,2014,22(9):98-105.
[17] 张李浩,范体军. 供应链企业投资RFID技术的成本分摊研究[J]. 中国管理科学,2014,22(4):25-35.
[18] 史金召,郭菊娥,晏文隽. 在线供应链金融中银行与B2B平台的激励契约研究[J]. 管理科学, 2015,(5):79-92.
[19] 但斌,周茂森,张旭梅. 存在竞争性制造商的集团采购供应链需求预测信息的共享与激励[J]. 中国管理科学,2016,24(3):41-51.
[20] Cohen-Vernik D A, Purohit D. Turn-and-earn incentives with a product line[J]. Management Science, 2014, 60(2):400-414.
[21] Fudenberg D, Tirole J. Game theory[M]. 北京:中国人民大学出版社,2015.
[22] 张维迎. 博弈论与信息经济学[M]. 上海:上海人名出版社,2012.
