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Articles

Resilient Operation and Promotion Strategy of OEM Supply Chain under Supply Disruption Risk

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  • 1. The Center of Circular Economy and Enterprise Sustainable Development, Tianjin University of Technology, Tianjin 300384, China;
    2. School of Management, Tianjin University, Tianjin 300072, China

Received date: 2016-08-23

  Revised date: 2017-03-01

  Online published: 2018-04-20

Abstract

Because the OEM supply chain may face greater disruption risk than ordinary supply chain, in this paper, the elasticity operation and promotion strategy for OEM supply chain are mainly studied. OEM supply chain resilient operation problem is described as a multivariable coupling control model, constructing the resilient control system of variable structure, researching the impact of supply chain resilient interaction mechanism undersupply disruption risk. On this basis, a kind of deep learning mechanism is put forward to improve the flexibility of OEM supply chain. This algorithm can improve the performance of OEM supply chain more than the traditional BP neural network. The results show that:when the supply disruption occurs, the deep learning algorithm can effectively enhance the OEM supply chain flexibility, and it can reduce the pecuniary loss of the enterprise to the maximum extent.

Cite this article

KONG Fan-hui, LI Jian . Resilient Operation and Promotion Strategy of OEM Supply Chain under Supply Disruption Risk[J]. Chinese Journal of Management Science, 2018 , 26(2) : 152 -159 . DOI: 10.16381/j.cnki.issn1003-207x.2018.02.016

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